All posts filed under: Career

Get Money.

Being creative is cool. You know what else is cool? Getting paid. That’s right, I said it. Money. The stuff that puts gas in my car and keeps my electricity on. The stuff I shell out to Navient every month because I’ve been out of college for seven years and my student loans are still very real. Being serious about your work means being realistic about what your work is worth. What YOU are worth. It means believing it, and not being ashamed to say it out loud without feeling like an asshole. Your job isn’t to protect your clients’ feelings. Your job is to do your job, do it well, and get paid for it. This blog post isn’t about getting paid for stuff. It’s actually about not getting paid for stuff. But before I dive in, let me say this: Get money. Because whether you’re dealing with contracts, lawyers, agencies, brands, or one off clients, money conversations can be awkward, tricky, and confusing. Mike Monteiro’s Creative Mornings talk, Fuck You, Pay Me,  is …

Self-Care Saturday

Between agency work, a freelance gig, a few speaking opportunities, a few writing opportunities, a give my opinion on random stuff opportunity, a conference, side projects (like this blog!) and breathing in between, it’s safe to say my plate has been pretty full lately. Exciting full! Making shit happen full. I was riding the wave of possibility and saying yes to everything, when I hit a massive wall last night. I left the office, came home, and worked for one more hour to finish a satisfying week. Almost as if my eyes knew I could finally rest, I closed my computer at 7:30 p.m. and exhaustion took over. I was beyond fatigued. Within an hour, I was in physical pain. My eyes were red, my thoughts were fuzzy, my muscles felt tense, and I was having trouble forming full sentences. Heard, understood, and acknowledged. I need TO CHILL. I went to sleep without technology, and vowed to wake up on Saturday prepared to spend the entire day taking care of myself. Self care is this thing …

Misty in the Media

When two members of senior management at GYK Antler approached me with an opportunity to speak with Digiday about Misty Copeland’s partnerships ranging from Under Armour to Barbie, why brands were seeking her out, and why it matters at all, my first instinct was, “HELL YEAH!” I am a woman who has worked in advertising for the last five years. I have witnessed agencies and brands alike pull appalling stunts on behalf of women. But honestly, I (initially) said yes because I just love Misty Copeland. She’s a rock star. For those of you who aren’t familiar, or have been living under a rock, Misty Copeland is a professional ballerina who grew up in poverty, spent her childhood not knowing where she was going to sleep, if she was going to eat, and dancing to Mariah Carey to keep her spirits up. Oh yeah, and she had no experience in ballet until the age of thirteen, when most young girls are considered too developed. While on average, professional ballerinas retire between their mid thirties and early forties, Misty Copeland is 33, …

Copywriting Project: Stance Socks

This past fall, I was contracted by Stance to be the copywriter on their biannual printed magazine, “The Uncommon Zine”, a curated journal of fashion, art, sport, travel, music, and my PERSONAL favorite, ‘tude. The zine features members from the brand’s Punks & Poets program boasting names like Willow Smith, Filipe Toledo, Big Sean, Rihanna, and more. The best part was, I got to work on the project with one of my best friends. (Important to note that while this isn’t an #ad, I was compensated for my writing, both monetarily and with a bunch of rad socks.) It was a lightning fast turn around, with only two months to write and copyedit the entire magazine, which included a 24-hour trip back to my second home in New York City, as well as an impromptu trip to San Clemente to visit Stance HQ. When you get to interview professional surfers and generally awesome and creative humans like Otis Carey, Kassia Meador, and Russ Pope, it takes the edge off of the late night writes and early morning …

Introducing The Renegade Rulebook!

What’s UP my people? Here we are, a year and a half after my departure from Findingravity. You may have noticed I’ve undergone a rebrand. We’ve pretty much done an HGTV style home renovation. We’ve knocked all the walls down to open up the room and let a little light in. (Holler at Bobbi who runs Ready To Blog. She’s a boss lady / design wizard with herculean patience. She handled it extremely well when I used words like “vintage-y”.) In short: I’m beyond excited to announce the launch of my new passion project, The Renegade Rulebook. The Renegade Rulebook is a no bullshit approach to living a life that makes YOU proud. There’s no formula, or sexy listicle, or downloadable e-book here. Not yet anyway. I’m not going to tell you what to do, or how to do it. I’m just here to openly share how I’m going about this wildly unpredictable life through a series of interviews, personal essays, career learnings, creative projects, and beyond. I’ll also be working with some amazing humans across …

Hang tight, Renegades.

HEY BLOGOSPHERE! Remember moi? I’m working on something totally badass for you all, so just hang tight a little longer, because I have NOT forgotten about the sweet love we once shared. I’m not going to say too much, but I will let you know that I’ve been deliriously hunched over my computer late into the night and early into the morning buttoning this badgal up. So buckle your safety belts and hold onto the handlebars. Just kidding, lift your hands way up in the air and scream. The ride’s more fun that way. In the meantime,  do me a solid and drop a note to let me know you haven’t all flatlined on  me. You can also find me in Instagram and Twitter, if you feel like checking out what I’ve been up to. Let’s rendezvous soon, shall we? Carley. xoxo

“Strong Woman” Marketing: Not The Title Of A New Ad Agency

Being a woman whose career has spanned advertising, social media marketing, and public relations, my feelings toward large, national, and particularly inspirational brand campaigns have been tainted. The reality is that behind every large marketing stunt telling a group of people that they’re worthy of love, or education, or even equal pay (for real though, equal pay), is a company making millions of dollars banking on the fact that their customers will relate to their brand. That their brand will feel “human”. That a new insecure consumer will surface and they’ll immediately be able to piggy back off of, and make money from, whatever self-doubt they have. That’s not to say it’s not brilliant, it’s just that as a woman working in this field, it’s hard to believe that any brand selling me on being a “strong woman” truly gives an honest shit about me being a “strong woman”. You want to sell me soap, so you’re going to tell me that the kind of beauty I possess is realistic and barefaced, natural even. You …